---
title: "What is Spark CRM"
description: "Learn what Spark CRM is, who it's for, and how it can help your business."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.sparkcrm.io/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Spark CRM

Spark CRM is a comprehensive **CRM and payment processing platform** built specifically for digital commerce businesses. It combines customer relationship management, subscription billing, and fulfillment tracking into a single, powerful platform.

![Spark CRM Dashboard](/assets/dashboard/dashboard-overview.png)
_Screenshot: Your Spark CRM dashboard - manage customers, orders, payments, and analytics from one place_

## Who is Spark CRM For?

Spark CRM is designed for:

- **Ecommerce businesses** selling physical or digital products
- **Subscription-based companies** managing recurring billing
- **Direct-to-consumer (DTC) brands** needing robust payment processing
- **Digital marketers** running campaigns with affiliate tracking
- **Businesses** that need intelligent payment routing and decline management

## What Problems Does Spark CRM Solve?

### Payment Processing Complexity
Managing multiple payment gateways, handling declines, and optimizing approval rates is complex. Spark CRM provides:
- **Decline Salvage** - Automated retry logic to recover failed payments
- **Gateway Management** - Connect and manage multiple payment processors

### Customer Data Management
Keep all your customer information in one place:
- Complete customer profiles with contact details
- Email, phone, and address validation
- Customer lifecycle tracking
- Order and transaction history

### Subscription Management
Handle recurring billing with ease:
- Automated rebilling on schedule
- Retry logic for failed payments
- Subscription lifecycle management
- Billing calendar and forecasting

### Campaign and Affiliate Tracking
Run marketing campaigns effectively:
- Multi-level affiliate tracking (up to 5 levels)
- Campaign performance analytics
- Conversion tracking and postbacks
- Geographic and currency restrictions

### Order Fulfillment
Track product delivery:
- Integration with fulfillment providers
- Shipment tracking
- Return merchandise authorization (RMA)
- Digital and email fulfillment types (recorded on the fulfillment; download URL, limit and expiry are display-only — Spark CRM does not host the file, generate a download link, or email it)

## Where to Find API Documentation

Spark CRM provides a REST API for programmatic access to core commerce resources: campaigns (with offers, upsells, affiliates and auto-responders), affiliates, auto-responders, products, coupons, orders, transactions, customer notes, subscriptions, fulfillments, gateways, payment routers, decline salvage profiles, alternative payments and webhooks. Reports, disputes, stores, funnels, users and team settings are managed in the dashboard.

### Full API Documentation

Complete API documentation, including endpoints, request/response examples, and authentication guides, is available at:

**🔗 [https://developers.sparkcrm.io/](https://developers.sparkcrm.io/)**

The developer documentation includes:
- Complete endpoint reference for every API resource
- Authentication and API token management
- Request/response examples in multiple languages
- Webhook configuration and events
- Rate limiting and best practices
- Interactive API explorer

### Quick API Overview

- **Base URL**: `https://api.sparkcrm.io/v1`
- **Authentication**: Bearer tokens (Laravel Sanctum)
- **Format**: JSON request/response
- **Token Management**: Settings > API Tokens in your Spark CRM dashboard

Quick start example (list campaigns):

```bash
curl -X GET "https://api.sparkcrm.io/v1/campaigns" \
  -H "Authorization: Bearer {your-api-token}" \
  -H "Accept: application/json"
```

### Key API Resources

- `/v1/campaigns` - Campaign management
- `/v1/customers/{customer_number}/notes` - Customer notes (customer profile data is not exposed on `/v1`; blacklist and cancellation actions live on the checkout API)
- `/v1/orders` - Order creation and management
- `/v1/transactions` - Payment transactions
- `/v1/fulfillments` - Shipment and fulfillment tracking
- `/v1/subscriptions` - Subscription management
- `/v1/products` - Product catalog

> **For complete documentation, code examples, and interactive testing, visit [developers.sparkcrm.io](https://developers.sparkcrm.io/)**

## Getting Help

If you need assistance, Spark CRM offers multiple support channels:

### Support Tickets
Create a detailed support ticket for complex issues:
1. Navigate to [Support](https://app.sparkcrm.io/support)
2. Click "Create Ticket"
3. Select a category and priority
4. Describe your issue and attach files if needed

### Email Support
Email our support team directly at **support@sparkcrm.io**.

---

## Next Steps

Ready to get started? Check out [Using the App](/account-setup/using-the-app) for your first workflow.

Source: https://docs.sparkcrm.io/account-setup/index.mdx